Android – the talk of town, but what so great about it that it is said to give stiff competition to Apple’s iPhone and is said to almost remove our trusted Symbian OS from the market.
Experts say the difference between the two is same as between Windows and Linux, android being the Linux and Symbian being the Windows, but for a layman who is not interested in whether the code is opened sourced or closed, what attracts them to it…????
With the increased pace of life and shrinking time people need everything in the palm of their hand, everything happening with a touch. Hence it all boils down to one point, which system provides the best applications?
Though iPhone is said to have more number of application of which many are missing in the Android, but Android being an open source provides more opportunities for the user to create customized apps according to their requirement, without having to actually learning coding, with the Droid Generator.
The Future with Android - Android platform can become a great opportunity for mobile marketing too, since it has numerous entrance points to Google by way of Google search, Google Apps, gmail, gTalk, etc. Each of these points is just another opportunity for relevant advertising that Google already does on the net for PC.
With the future onslaught of developers vying to build the latest and greatest apps for Android, the usage of the platform will increase, as well opportunities for Google to advertise. The numbers don’t lie; there’s an estimated 4.6 billion mobile phone users worldwide with an expected increase to 5 billion within this year (U.N. Telecommunication agency), and of those users, only a fraction have computers. Given Google’s dominance via web-based advertising, the revenue source for dominating mobile marketing could be enormous. Given the number of mobile phone users, mobile marketing is still relatively a largely untapped market. As the Android platform gains users, acceptance, and its reach via carriers and device makers, Google’s advertising revenue will skyrocket.
